The Costly Mistake of Hiring a Web Designer For Web Development

A company that has a graphic designer & somebody who knows HTML / CSS is not a web development company & should not be selling themselves as web developers.

It requires over a nicely designed net site in order for your business to be successful on the net. Regrettably you often see business owners make the error of hiring "web designers" or "web design" companies to handle their web development needs. often these projects fail because the person or company who was hired doesn't understand all the pieces to the puzzle.

It is using the successful combination of graphic design, copywriting, programming, usability, human computer interaction, & net marketing skills to create & execute a successful project on the net.

Web development is developing your business identity on the net. It is making a synergetic effect between both facets of your business - online & offline.

Web guys need an simple to navigate, organized net site, while graphic designers need flash animations & dynamic sites. On the other hand you have the marketing guys who need short, catchy commercial content & the copywriters who need detailed content that ranks well within the search engines.

A successful web development company will find the balance & make it all work.

When hiring a web designer to build an online site for you, you get what you pay for. Plenty of companies offer bottom of the barrel prices for sites, but the sites would have no chance in the search engines.

These days everybody is an professional. In point of fact, only a few companies have been able to manage all aspects of web development successfully. In most cases the company doesn't have the talent it takes to get everything completed effectively; from the design, to usability, information architecture, to colors, to the seo keywords, & the creativity to make it all look lovely & convert. web development

To compete now & in the future, you'll probably need a site that does the same. In case you plan to provide that value purely through static content on a pleasant looking net site, a "web designer" or a $500 net site may be for you. But in case you need to make a site that gets people noticing & speaking about your services or products, then I invite you to think about finding a professional web developer to make your vision a reality.

Over the last tiny while a major shift has begun among all the businesses that jumped on the net site bandwagon early. They quickly realized that having an online site for the sake of having an online site is not working. They need new sites that do great things. They need an online site that truly solves a controversy, generates sales, or saves them time, etc.