A company that has a graphic designer & somebody who
knows HTML / CSS is not a web development company & should not be selling
themselves as web developers.
It requires over a nicely designed net site in order for
your business to be successful on the net. Regrettably you often see business
owners make the error of hiring "web designers" or "web
design" companies to handle their web development needs. often these
projects fail because the person or company who was hired doesn't understand
all the pieces to the puzzle.
It is using the successful combination of graphic design,
copywriting, programming, usability, human computer interaction, & net
marketing skills to create & execute a successful project on the net.
Web development is developing your business identity on the
net. It is making a synergetic effect between both facets of your business -
online & offline.
Web guys need an simple to navigate, organized net site,
while graphic designers need flash animations & dynamic sites. On the other
hand you have the marketing guys who need short, catchy commercial content
& the copywriters who need detailed content that ranks well within the
search engines.
A successful web development company will find the balance
& make it all work.
When hiring a web designer to build an online site for you,
you get what you pay for. Plenty of companies offer bottom of the barrel prices
for sites, but the sites would have no chance in the search engines.
These days everybody is an professional. In point of fact,
only a few companies have been able to manage all aspects of web development
successfully. In most cases the company doesn't have the talent it takes to get
everything completed effectively; from the design, to usability, information
architecture, to colors, to the seo keywords, & the creativity to make it
all look lovely & convert. web development
To compete now & in the future, you'll probably need a
site that does the same. In case you plan to provide that value purely through
static content on a pleasant looking net site, a "web designer" or a
$500 net site may be for you. But in case you need to make a site that gets
people noticing & speaking about your services or products, then I invite
you to think about finding a professional web developer to make your vision a
reality.
Over the last tiny while a major shift has begun among all
the businesses that jumped on the net site bandwagon early. They quickly
realized that having an online site for the sake of having an online site is
not working. They need new sites that do great things. They need an online site
that truly solves a controversy, generates sales, or saves them time, etc.
